World-Class Advertising Talent & Experience Converging on Your Business.

Experience Matters.

Our clients are not hiring services. They are hiring world-class experience, judgment & talent.

Shom Sen

CEO

Shom was most recently the CEO of BCAA. He has been a senior executive at Fortune 500 companies such as Mondelez/Kraft, Shell and Sara Lee, and an Assistant Deputy Minister of International trade. He has global experience in Marketing, Strategy, M&A and Finance. He was recognized as a Glassdoor Top CEO in Canada in 2018. Shom has served on a variety of boards and received his ICD.D. designation from the Institute of Corporate Directors.

Shom has a B.Comm from UBC and an MBA from Harvard Business School.

Ryan Mulqueen

Chief Creative Officer

Ryan has led creative departments at some of the most successful agencies in the U.S., serving Fortune 500 companies including Coca-Cola, American Airlines, and Sara Lee Branded Apparel. Over a 25-year career, he has won numerous awards for creative excellence. For the past 13 years, he has focused on brand-building campaigns for a wide range of small business clients, bringing big-agency expertise to help them grow.

Ryan earned a B.A. in Journalism from the University of North Carolina at Chapel Hill

Mr. N

VP, Media & Digital

Mr. N brings over a decade of experience at global advertising holding companies leading media analytics for one of the biggest brands in North America. A Master’s graduate in Analytics from Queen’s University, he combines media expertise with advanced statistical modeling to deliver actionable insights.

He specializes in applying AI and machine learning to modernize media measurement – building attribution models that drive incremental outcomes and improve media ROI through evidence-based investment decisions.

Raymond Lim

VP, Web Design & Development

Raymond is the Founder of Media Labs Innovation Pte Ltd. Est. 1999. With over 26 years of experience in Interactive Media, Web Development and Digital Automation, Media Labs is a full service professional media design and development agency with ofﬁces in Singapore and India. Media Labs has earned over 1500 Satisﬁed Corporate Customers.

Raymond holds a Bachelor’s in Multimedia from Curtin University, and is a Singapore Certiﬁed Management Consultant as well as a Google Certiﬁed Specialist.

Dr. X

Director, Artificial Intelligence

Dr X is an expert in large language models, agent engineering, technical art, and computer graphics. Previously based in Silicon Valley, Dr X built large-scale agentic data analysis platforms and has extensive experience in generative AI, model fine-tuning, Unity, Unreal Engine, C++, and real-time rendering. Dr X also specializes in designing technical architectures, breaking down complex problems, and leading engineering teams from concept to delivery.

Dr. X holds a BS in Computer Science from NYU and an MS in Electrical & Computer Engineering from Carnegie Mellon.

For confidentiality reasons, some members of our leadership team are not identified by name.

Some of the Company We’ve Kept.

Adwow’s team has worked on some of the world’s foremost brands. Here are a few.

World-Class Creative is the Differentiator.

Adwow's combination of deep research analysis and experienced strategic thinking yields powerful, compelling and unique creative.

of advertising sales lift is driven by creative quality alone.

Creative quality is the single most powerful driver of advertising effectiveness.

Creative quality drives 49% of advertising sales lift — nearly equal to reach, targeting, brand factors, and recency, combined. (Nielsen/NCSolutions, 2023)
When creative is strong it accounts for up to 89% of digital ad sales lift. When weak, nothing else compensates. (Nielsen Catalina Solutions)
Companies investing in creative excellence outperformed peers on revenue growth, shareholder returns, and enterprise value — across 15 years. (McKinsey)
Marketing spend surged 33% while purchase intent rose only 17% without compelling creative, consumers don't respond. (Shutterstock Creative Impact Report, 2025)
3 in 4 Americans say advertising influences their brand choices — but only when creative is good enough to change how they feel. (Zappi, 2025)

“Great creative is not a cost. It is the highest-returning investment available to a marketer — and the one most consistently undervalued.”
Source: "Creative, The Performance Powerhouse" MAGNA Media Trials

Serving SMEs Like No Other.

Adwow offers 7 critical functions creating a one-of-a-kind marketing platform for small business.

Adwow turns every campaign into intelligence for the next one.

Market insight drives positioning.
Positioning drives creative.
Creative is expanded by AI.
Optimized by predictive analytics.
Scaled through AutoScale.
Deployed through media.
Performance data feeds back into the platform, continuously improving results.

Market
Intelligence

Positioning
Science

World-Class
Creative

Strategic
AI-Generated
Creative

Predictive
Analytics

AutoScale
Production

Media
Planning

small business
marketing platform

Decades of big-brand discipline. A smart process to serve small business. Focused on local business growth.

World-Class Creative that Uniquely Positions the Brand.

Adwow develops unique brand positioning statements to maximize opportunities & minimize threats

Positioning 1
"Movement is Medicines" Our chiropractic care is focused on promoting movement as a means of improving overall health and wellness.

AXIS Chiropractic — origami ballerina — feel better. nutcracker better.

AXIS Chiropractic — origami rescue figure — feel better. rescue better.

AXIS Chiropractic — origami sailor figure — feel better. protect better.

AXIS Chiropractic — origami goalie figure — feel better. deke better.

Positioning 2
"Science Meets Intuition" Our chiropractic care is backed by scientific evidence and guided by the intuition of our experienced practitioners.

Salem campaign — yellow: when pain in the back becomes a pain in the butt

Salem campaign — coral: don't manage pain, eliminate it

Salem campaign — blue: feel the weight of the world in your neck?

Positioning 3
“Personalized Care. Lasting Results” At our chiropractic clinic, we take the time to understand your unique needs and develop a customized treatment plan that addresses the root cause of your pain, providing long-term relief.

Positive Effect campaign — leaning tower of Pisa straightened

Positive Effect campaign — untangled string of lights

Positive Effect campaign — bent nails straightened

Positive Effect campaign — cubist portrait aligned

Positioning 4
“Say Goodbye to Limitations” Chronic pain can hold you back from the things you love. Our chiropractic clinic helps you overcome pain and limitations, so you can get back to doing the things that bring you joy.

Palmetto Live Free campaign — dancer leaping with green scarf

Palmetto Live Free campaign — skydiver at sunset

Palmetto Live Free campaign — smiling swimmer

Palmetto Live Free campaign — hiker on a ridge

Positioning 5
“Pain Relief, Naturally.” Our chiropractic clinic offers non-invasive, drug-free solutions for chronic pain, allowing you to live your life without relying on medications or surgeries.